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A woman writing remarketing copy at a cafe

How to make your remarketing copy stronger

By Facebook Advertising, Google Advertising, Lead Generation, Paid Advertising
Remarketing is a powerful tool to convert leads into sales. Good marketers know that the majority of people aren’t going to make a purchase the first time they visit your website. That’s why remarketing ads are so important.   On average, a person needs to see or hear an advertiser’s message at least seven times before they’re ready to investigate further or buy your product. In some cases, simply running remarketing ads and reminding prospects of your product is enough to land a sale.   However, running retargeting ads can also result in prospective customers adding your product to their cart but...
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Facebook users are in decline for the first time ever

Is Facebook In Decline?

By Business, E-mail Marketing, Facebook Advertising

Over the last decade, Facebook has become one of the most targeted and powerful tools marketers can use. Converting social media users into product buyers and loyal customers has been relatively easy thanks to the targeting ability within Facebook Ads. Unfortunately, all of that could be about to change. Facebook is eliminating some of its targeting abilities One of the reasons marketers love using Facebook is the app has always made it easy to target highly specific portions of the population. Need to target stay at home mums with an interest in health and nutrition? You got it. How about…

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7 Benefits of Google Ads to Grow Your Business Online

By Business, Google Advertising, Growth Hacking, Lead Generation, Paid Advertising

Google AdWords (now known as Google Ads) makes it easy to create online campaigns that can deliver great leads for your business. Google Ads has changed a lot since it was first launched 18 years ago. Now Google Ads helps businesses connect with people via Google Search as well as more steps of the consumer journey through display, video, and text ads. If your business hasn’t started using Google Ads, here are seven major benefits of starting a Google Ads account. Google Ads works faster than SEO   If your business has tried to improve your onsite SEO, you’ll know…

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Lead Generation Ambitious Digital

Why Lead Generation is Important

By Lead Generation, Paid Advertising

Lead generation is the process of guiding high-prospect customers through your conversion funnel. It involves attracting potential customers from your target audience and nurturing their interest in your business, ultimately resulting in a conversion. What is a lead? A lead is any person that has shown interest in your business. They usually open communication first, e.g. by: Requesting a free trial Signing up to a newsletter Making an inquiry Calling your business This process will usually involve them completing a CTA (Call to Action) and giving you some personal information – such as a name, contact number, public profile, or…

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Email Marketing Lead Magnet

Lead Magnets: Best Ways to Grow Your Email List

By E-mail Marketing No Comments
Today, it is now more important than ever to gather customer information online. Data is like gold for business owners, and you should be doing anything within your mean to grab your website visitor's attention and get them on your email list. People need to know, like and trust you before making a purchasing decision. Over 97% of your site visitors won't buy anything on their first visit. They may just be browsing, still in the research phase or still discovering if what you offer is right for them. If we are only capitalising on 3% of our marketing efforts,...
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Microsoft 365 Apps

Top 5 Apps To Use Within Microsoft 365

By Microsoft 365 No Comments
Microsoft 365 consistently brings out new and innovative apps that the everyday business owner can use to enhance their workflow. The problem is, Microsoft 365 now comes with so many applications it's hard to know where to start. As you can tell from their product list, they continue to grow and expand every year. To help you decide, we've ranked our top five favourite apps to use within Microsoft 365. 1. Microsoft Teams Microsoft Teams is the foundational software of Microsoft 365 and is used for business project management and communication. Chat with team members, collaborate on documents and set...
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Digital Agency - Wellington

When To Partner with a Digital Agency: Outsource or Hire Internally?

By Business No Comments
Knowing whether to hire a digital agency for your marketing or hire internally is a huge decision for all businesses. Many business owners get to a crossroads and realise they need to hire a team to help them get to the next level. Digital marketing is more complex than ever before. With an increasing number of platforms and software at your disposal, how do you know which to use? What strategies to implement? And who you can trust to take on the work? I'm sure we can both agree, you need a reliable team to take this off your hands...
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Google vs Facebook Ads: Which One Should I Advertise On?

By Facebook Advertising, Google Advertising, Paid Advertising No Comments
Google vs Facebook - which is better? It's one of the questions we get asked a lot. Many business owners are uncertain which platform is best suited for them and will get them the desired results they require. Each platform has its own unique advantages. In this article, we break each platform down and list the advantages and disadvantages of both so you can make a calculated decision on what is optimal for your business. This article will be ideal for business owners who: Have never used online advertising before Need clarity on how the platforms can benefit them Need...
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Microsoft Teams Shortcut Tutorial

Work Faster Using Microsoft Teams Shortcut Codes

By Microsoft 365, Tutorials No Comments
Did you know there are shortcuts inside Microsoft Teams? Work more efficiently and save time using these key tips! In this tutorial, you will learn how to: Change your status quickly Message team members faster View a team members activity easier and some extras! We hope this saves you some time when working inside Microsoft teams. Are you a business owner who still doesn't have a current remote solution for your staff? Book in for a Free 30-Minute Consultation call with Ambitious digital to discuss how Microsoft 365 and Microsoft Teams can achieve this for your company. Spots are limited.
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Marketing Strategy Session

What Is Involved In Our Marketing Strategy Session?

By Business No Comments
One question we often get from new business owners is "what is involved in a marketing strategy session?" We want to outline our process so you know what to expect and how it could benefit your business. If you are on the fence about whether to speak with us or not, then this article is for you. First off, before we breakdown the process, who will you be speaking to? Depending on when you book in, you will be speaking with one of the Directors of Ambitious Digital, Bryce or Jay. Both our Directors have years of experience working with...
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