All Posts By

Bryce

Sep 12 2021
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Lead Generation Ambitious Digital

Why Lead Generation is Important

By Lead Generation, Paid Advertising

Lead generation is the process of guiding high-prospect customers through your conversion funnel. It involves attracting potential customers from your target audience and nurturing their interest in your business, ultimately resulting in a conversion. What is a lead? A lead is any person that has shown interest in your business. They usually open communication first, e.g. by: Requesting a free trial Signing up to a newsletter Making an inquiry Calling your business This process will usually involve them completing a CTA (Call to Action) and giving you some personal information – such as a name, contact number, public profile, or…

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Feb 20 2021
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Email Marketing Lead Magnet

Lead Magnets: Best Ways to Grow Your Email List

By E-mail Marketing No Comments
Today, it is now more important than ever to gather customer information online. Data is like gold for business owners, and you should be doing anything within your mean to grab your website visitor's attention and get them on your email list. People need to know, like and trust you before making a purchasing decision. Over 97% of your site visitors won't buy anything on their first visit. They may just be browsing, still in the research phase or still discovering if what you offer is right for them. If we are only capitalising on 3% of our marketing efforts,...
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Jan 07 2021
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Microsoft 365 Apps

Top 5 Apps To Use Within Microsoft 365

By Microsoft 365 No Comments
Microsoft 365 consistently brings out new and innovative apps that the everyday business owner can use to enhance their workflow. The problem is, Microsoft 365 now comes with so many applications it's hard to know where to start. As you can tell from their product list, they continue to grow and expand every year. To help you decide, we've ranked our top five favourite apps to use within Microsoft 365. 1. Microsoft Teams Microsoft Teams is the foundational software of Microsoft 365 and is used for business project management and communication. Chat with team members, collaborate on documents and set...
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Dec 17 2020
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Digital Agency - Wellington

When To Partner with a Digital Agency: Outsource or Hire Internally?

By Business No Comments
Knowing whether to hire a digital agency for your marketing or hire internally is a huge decision for all businesses. Many business owners get to a crossroads and realise they need to hire a team to help them get to the next level. Digital marketing is more complex than ever before. With an increasing number of platforms and software at your disposal, how do you know which to use? What strategies to implement? And who you can trust to take on the work? I'm sure we can both agree, you need a reliable team to take this off your hands...
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Nov 06 2020
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Google vs Facebook Ads: Which One Should I Advertise On?

By Facebook Advertising, Google Advertising, Paid Advertising No Comments
Google vs Facebook - which is better? It's one of the questions we get asked a lot. Many business owners are uncertain which platform is best suited for them and will get them the desired results they require. Each platform has its own unique advantages. In this article, we break each platform down and list the advantages and disadvantages of both so you can make a calculated decision on what is optimal for your business. This article will be ideal for business owners who: Have never used online advertising before Need clarity on how the platforms can benefit them Need...
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Aug 17 2020
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Microsoft Teams Shortcut Tutorial

Work Faster Using Microsoft Teams Shortcut Codes

By Microsoft 365, Tutorials No Comments
Did you know there are shortcuts inside Microsoft Teams? Work more efficiently and save time using these key tips! In this tutorial, you will learn how to: Change your status quickly Message team members faster View a team members activity easier and some extras! We hope this saves you some time when working inside Microsoft teams. Are you a business owner who still doesn't have a current remote solution for your staff? Book in for a Free 30-Minute Consultation call with Ambitious digital to discuss how Microsoft 365 and Microsoft Teams can achieve this for your company. Spots are limited.
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Jul 07 2020
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Marketing Strategy Session

What Is Involved In Our Marketing Strategy Session?

By Business No Comments
One question we often get from new business owners is "what is involved in a marketing strategy session?" We want to outline our process so you know what to expect and how it could benefit your business. If you are on the fence about whether to speak with us or not, then this article is for you. First off, before we breakdown the process, who will you be speaking to? Depending on when you book in, you will be speaking with one of the Directors of Ambitious Digital, Bryce or Jay. Both our Directors have years of experience working with...
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Jun 29 2020
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Google Ads Keyword Match Type

Google Ads: Keyword Match Types and Negatives: What Are They?

By Google Advertising No Comments
Setting up the correct keyword match types within your Google Ad campaign is one of the most important factors for the success of your campaign. Not many people understand keywords or even release the difference between the type of keywords you can choose from. Deciding on what keyword match types will vastly dictate how aggressive or conservative your keywords will be. Every business will have a different marketing objective so selecting the right match types for your goals are critical. What Are The Keyword Match Types? When creating a text ad in your PPC campaign, you have the option to...
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Jun 17 2020
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Microsoft Bookings App Tutorial

Microsoft Bookings App Tutorial

By Microsoft 365, Tutorials No Comments
In this video, we will show you how to create an online booking system using Microsoft Bookings. This is an app that is included in your Microsoft 365 subscription. In this tutorial, we will cover: Where Microsoft Bookings is located in your Microsoft 365 account. How to set up your booking system account. Design/create your booking calendar. Add staff, services and manual bookings. Where to find existing customer details Set up your business information How the calendar works and ways, you can share the direct link. This booking system can be integrated with Outlook and Microsoft Teams calendar. Check out...
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Jun 02 2020
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Microsoft Teams Tutorial

Microsoft Teams Full Tutorial For Beginners

By Microsoft 365, Tutorials No Comments
Learn the basics of how to navigate Microsoft Teams so you and your team can work more effectively than ever before. In this tutorial we will be covering: The Menu Navigation How to create teams/channels Edit team settings & options you have available Using meetings and chat/call system to communicate internally App integration (using Microsoft Planner as an example) How to use Microsoft Planner How to create documents and collaborate with team members and many more tips to help improve your experience! Go ahead and watch the video below. Want to learn more about Microsoft Teams? Book a FREE 30-minute...
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