Over the last decade, Facebook has become one of the most targeted and powerful tools marketers can use. Converting social media users into product buyers and loyal customers has been relatively easy thanks to the targeting ability within Facebook Ads. Unfortunately, all of that could be about to change. Facebook is eliminating some of its targeting abilities One of the reasons marketers love using Facebook is the app has always made it easy to target highly specific portions of the population. Need to target stay at home mums with an interest in health and nutrition? You got it. How about…
Google AdWords (now known as Google Ads) makes it easy to create online campaigns that can deliver great leads for your business. Google Ads has changed a lot since it was first launched 18 years ago. Now Google Ads helps businesses connect with people via Google Search as well as more steps of the consumer journey through display, video, and text ads. If your business hasn’t started using Google Ads, here are seven major benefits of starting a Google Ads account. Google Ads works faster than SEO If your business has tried to improve your onsite SEO, you’ll know…
Lead generation is the process of guiding high-prospect customers through your conversion funnel. It involves attracting potential customers from your target audience and nurturing their interest in your business, ultimately resulting in a conversion. What is a lead? A lead is any person that has shown interest in your business. They usually open communication first, e.g. by: Requesting a free trial Signing up to a newsletter Making an inquiry Calling your business This process will usually involve them completing a CTA (Call to Action) and giving you some personal information – such as a name, contact number, public profile, or…