Setting up the correct keyword match types within your Google Ad campaign is one of the most important factors for the success of your campaign. Not many people understand keywords or even release the difference between the type of keywords you can choose from. Deciding on what keyword match types will vastly dictate how aggressive or conservative your keywords will be. Every business will have a different marketing objective so selecting the right match types for your goals are critical. What Are The Keyword Match Types? When creating a text ad in your PPC campaign, you have the option to...
Read More
