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Francesca

why answer based content is good for SEO

Boost SEO with answer based content

By Search Engine Optimisation
Answering questions about your niche, business, or product is a good way to boost your organic traffic. Here’s everything you need to know about answer-based content.  Google is paying more attention to answering people’s questions Now more than ever, Google is paying attention to the questions people type into its search box. While Google isn't the only search engine in the world, 5.6 billion searches are made on Google every day. In 2016, Google created the ‘instant answer’ box that displays search results on the home page. The ‘people also ask’ section also provides answers to questions, giving those sites that...
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Improving your copy can help get quality leads from your Facebook ads

How to Get High Quality Leads From Your Facebook Ads

By Paid Advertising, Social Media Marketing, Uncategorized
Facebook lead ads are an increasingly popular tool for marketers looking to turn conversions into sales. However, no matter how many leads you attract through your Facebook copy, there is a difference between quality and quantity of those leads. Learning how to attract high quality leads through your Facebook Ads can be a game changer for your business. What is a high-quality lead? A high-quality lead is simply someone who is further along the sales pipeline. A high volume of unqualified leads can mean your sales team spend a lot of wasted time contacting potential customers who are not yet...
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a group of people talk about conversion rate optimization

Conversion Rate Optimization For B2B

By Business, Sales Funnel
Conversion rate optimization (CRO) is essential for successful B2B lead generation success. While many marketers focus on driving traffic to their website, CRO refers to the goals that you want your users to complete.   A conversion goal can be anything you want, like:  Signing up for a newsletter  Booking an appointment  Making an enquiry  Speaking to a consultant  Optimizing CRO ensures that your business is making tangible steps towards converting users to paying customers.    Optimizing your conversion rate is important because rather than focusing on driving traffic, optimizing conversions leads to more sales. Conversions show that a customer is making their way down the sales funnel. They are warming up and more likely to...
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an artificial intelligence device

How Artificial Intelligence Is Impacting The Digital Marketing Landscape

By Business, Growth Hacking
AI or Artificial Intelligence is now an essential part of the digital marketing landscape. From chatbots to predictive marketing, AI tools are already helping marketing departments deliver improved customer service and gather individualised data about their customer. As customers increasingly want a personalised experience, AI is helping to deliver better customer service and an increase in leads and sales. What Is Artificial Intelligence and Why Is It Important? Artificial Intelligence is “the simulation of human intelligence processes by machines, especially computer systems.” In digital marketing, computers commonly use AI to make predictions about what a consumer may want or need....
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Effective Interaction Design

6 Principle Of Effective Interaction Design

By Branding, Web Design
You’ve heard of UX Design but how about Interaction Design? Put simply, Interaction Design is concerned with the interaction between users and the product in front of them. While UX deals with a much broader scope of usability — from branding, design to usability and more, Interaction Design starts and ends with the customer using the product. If you have a website or digital presence, interaction design is crucial to moving your customers along the buying journey. In our latest blog post, we take you through the 6 elements of effective interaction design and how they can help improve sales...
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a team sitting at computers does a competitor analysis

How to Use A Competitor Analysis To Outpace The Competition

By Business, Growth Hacking
One thing we hear from business owners regularly is that they “don’t care about their competitors.” While it’s great to have confidence in your business and services, ignoring what your competitors are doing can be detrimental to the success of your business. The good news is there is an effective way to learn about what your competitors are doing. Whether you’re a new business or have been around for a decade, a deep analysis of your competitors will help improve your business and improve market share. What is a competitor analysis? A competitor analysis is a strategy where you research...
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digital marketing agency wellington

4 Ways A Digital Marketing Agency Should Be Growing Your Business

By Business, Sales Funnel
Working with a digital marketing agency Wellington has many benefits. One benefit that many small businesses don’t consider is how they can help grow and scale your business.   Why digital marketing?   Digital marketing is a powerful tool. Businesses should use it as a central part of their marketing strategy to reach more people and convert more leads into genuine customers. Growing your business through digital marketing doesn’t mean pushing your business to the edge. Rather it means:  Exploring new products, services, and process possibilities   Improving decision-making processes  Better understand the needs of your customers   Increasing performance and efficiency across the whole organisational  If you’re thinking about...
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advertising agencies wellington

Advertising Agencies Wellington – What To Look For When Choosing An Agency

By Business
Looking for advertising agencies Wellington? For a small to medium-sized enterprise, doing your own in-house advertising can be stressful, confusing, and an inefficient use of your team’s time and money. An advertising agency gives you space to breathe and focus on what you do best.   Choosing a reputable agency that suits your needs, brings the right talent, and creates synergy with your team is critical to getting the most bang for your buck. In this article, we’ll go over some tips for finding advertising agencies that are trustworthy, meet your advertising requirements, and work smoothly with your team.  Know what you want  Advertising agencies Wellington range...
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Landing page wire frames

What is a landing page and why do I need one?

By Sales Funnel
A landing page is a standalone web page, created as part of a specific marketing campaign. Visitors will typically ‘land’ on this page after clicking on a digital ad or promotional email. Landing pages are great for increasing conversion rates because they are hyper focused on converting interested viewers into buyers. While your website may have many goals a landing page has a single call to action. Landing pages are so effective because they are designed to close sales. Landing pages are purposefully designed to persuade customers to take action in an encouraging and distraction-free sales zone. Despite this, many businesses...
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A person holding a phone displaying a Google My Business profile

How This Google My Business Case Study Triggered Thousands Of Views

By Google Advertising, Search Engine Optimisation
Doing well on Google can have a huge effect on website leads and traffic. The search engine juggernaut makes up about 70% of search engine market share every year, so many businesses prioritise SEO and Google Ads in order to appear in organic Google searches. What many businesses forget is that there is another way to get noticed on Google — optimising their Google My Business profile. Every business has a Google My Business Profile but too many businesses don’t know what it is or how to use it. Failing to do so means these businesses are missing out on...
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