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Francesca

Jun 10 2021
Love3
A person holding a phone displaying a Google My Business profile

How This Google My Business Case Study Triggered Thousands Of Views

By Google Advertising, Search Engine Optimisation
Doing well on Google can have a huge effect on website leads and traffic. The search engine juggernaut makes up about 70% of search engine market share every year, so many businesses prioritise SEO and Google Ads in order to appear in organic Google searches. What many businesses forget is that there is another way to get noticed on Google — optimising their Google My Business profile. Every business has a Google My Business Profile but too many businesses don’t know what it is or how to use it. Failing to do so means these businesses are missing out on...
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Apr 27 2021
Love9
Brand Voice and Tone

Brand Tone of Voice: How To Create Your Brand’s Personality

By Branding
When most businesses think about branding, they usually think about the visual elements first. What will my logo look like? What colour will help us stand out from our competitors? These questions are important as visual branding is essential to creating a solid brand. If asked, could your customers accurately describe your brand’s personality, or identify your content without any visual clues? There’s no shortage of content online. A strong, consistent tone of voice can help you stand out from the crowd and connect with your audience. Customers want to think that they know what values your business stands for...
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Mar 15 2021
Love7
Is My Branding Strong Enough To Survive Disruption? These 5 Questions Will Tell You

Is My Branding Strong Enough To Survive Disruption? These 5 Questions Will Tell You

By Branding

Many people know that great branding is an essential element of a successful business. What can be harder to know is if your current branding is strong enough to stay competitive with changing trends and consumer behaviour.   Rebranding is a time consuming operation and a lot goes into it. Before you think about throwing out your old branding and starting afresh it’s important to truly understand the elements that make a brand successful in the eyes of modern-day consumers.  In this blog we’ll cover everything you need to know to assess whether or not your branding is connecting with your audience, or in desperate need of a refresh.  What Is Branding? When…

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