Facts About Building A Website That No One Will Tell You (2020)

By E-Commerce, Search Engine Optimisation, Web Design
For small businesses setting out into the digital unknown in 2020, figuring out how to build a website can be a daunting task. It’s something you know you need… but how do you get there?  Think of your website journey as a body of water. You want your online presence to be a beautiful lake – a place where people love to come, a place that has value to people.  But every lake starts with a trickle of water – and without those tributary streams that build into a river that finally forms a lake, you just end up with a soggy marsh.  Building a...
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Social Media Strategy

Why You Need A Good Social Media Strategy

By Social Media Marketing
If you’re reading this, you probably already know your way around social media – as does everybody else who’s had internet access in the past 10 years. It’s a powerful (and necessary) tool for any business. So why do so many brands experience failure after failure on social media platforms, while others succeed? The answer is in strategy A good strategy can be the difference between a powerful social media presence that increases brand awareness and rockets your website up the search rankings and an ineffective profile with a small following – even if the content is high quality. There...
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Managing Your Social Media Community

Managing Your Social Media Community

By Social Media Marketing
The Importance of Growing, Maintaining, and Utilising Your Brand's Social Media Community Brand communities are a uniquely modern phenomenon, and they can make or break your brand. The brand community member, observed in their natural habitat (social media platforms), seeks to feel listened to and involved in your brand – both in their interactions with the brand’s account, with influencers, and with other community members. How can you use this? Cultivating, maintaining, and growing your brand’s social media community is different from social media marketing alone and deserves to be looked at individually, both with day to day social media management and...
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Paid Ad Campaigns

The Importance of Paid Ad Campaigns

By Facebook Advertising, Social Media Marketing
Why Social Media Ad Campaigns Are Becoming the Next Big Marketing Phenomenon. If you aren’t already capitalizing on social media for your brand’s ad campaigns, you’ve either just started your business, or you’re missing out on the marketing phenomenon of the decade. No matter who your target audience is, they probably don’t sit in their lounge every night, watching cable television, and buying every product they see advertised. In fact, there’s a growing likelihood that they’ll never have a cable television connection and never buy a newspaper – and if they do, they’re probably already thinking about cancelling that subscription....
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4 Tips on How to Make Your Content Engaging

4 Tips on How to Make Your Content Engaging

By Social Media Marketing
As with many other online marketing platforms, content is king on social media. Content can be anything, from a tweet about the weather, video of your new pizza fresh out of the oven, to a vacation photo album or a 45-second video introducing your staff. Because the internet is saturated with hundreds of millions of users posting content every day, it takes a professional outlook and a planned approach to get your voice heard on social networks. That’s where we come in. With years of experience successfully leveraging brands on social sites, we know that there definitely isn’t a one-size-fits-all...
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SEO Growth Ambitious Digital

5 Key Steps Toward Excellent Search Engine Optimisation (SEO)

By Business, Growth Hacking, Search Engine Optimisation, Web Design
Why Bother With SEO?   Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few trust it when making purchase decisions. Instead, they will use their chosen search engine to find information on a product, review prices and make a purchase - this necessitates a focus on making...
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7 Steps to Outstanding Web Design

By E-Commerce, Sales Funnel, Web Design
Web design is an important and frequently overlooked aspect of developing a compelling online presence for your brand. Many businesses settle for a serviceable website that checks a box, simply because they feel like they are required to have one - however, having good web design is far more critical than most companies realise, and here’s why: E-commerce is on the rise, with more customers buying online than ever before. The statistics show that internet purchase figures will be more than double what they are now by 2021, meaning that any business without an effective avenue for online sales will...
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Coca-cola branding

5 Key Points On Why Branding Is So Important Today

By Branding
When it comes to your business, you want the best public image you can possibly have. When your customers are recommending your products to people they know, they need a strong point of reference - this is your brand. Here at Ambitious, strong branding is one of the core components of the work we do. Here are five fundamental values we work to when developing your brand: #1 Branding Increases Recognition Whether you’re a hole-in-the-wall cafe selling coffee during the morning commute, or a large-scale construction firm with international clients, your brand will be your main point of difference and...
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