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Social Media Strategy

Why You Need A Good Social Media Strategy

By Social Media Marketing
If you’re reading this, you probably already know your way around social media – as does everybody else who’s had internet access in the past 10 years. It’s a powerful (and necessary) tool for any business. So why do so many brands experience failure after failure on social media platforms, while others succeed? The answer is in strategy A good strategy can be the difference between a powerful social media presence that increases brand awareness and rockets your website up the search rankings, and an ineffective profile with a small following – even if the content is high quality. There...
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4 Tips on How to Make Your Content Engaging

4 Tips on How to Make Your Content Engaging

By Social Media Marketing
As with many online marketing platforms, content is king on social media. From a tweet about the weather to a video of your pizza fresh out of the oven, content can be anything to a vacation photo album or a 45-second video introducing your staff. Because the internet is saturated with hundreds of millions of users posting content every day, it takes a professional outlook and a planned approach to get your voice heard on social networks. That’s where we come in. With years of experience successfully leveraging brands on social sites, we know that there definitely isn’t a one-size-fits-all...
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SEO Growth Ambitious Digital

5 Key Steps Toward Excellent Search Engine Optimisation (SEO)

By Business, Growth Hacking, Search Engine Optimisation, Web Design
Why Bother With SEO?   Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few trust it when making purchase decisions. Instead, they will use their chosen search engine to find information on a product, review prices and make a purchase - this necessitates a focus on making...
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Coca-cola branding

5 Key Points On Why Branding Is So Important Today

By Branding
When it comes to your business, you want the best public image you can have. When your customers are recommending your products to people they know, they need a strong point of reference - this is your brand. Here at Ambitious, strong branding is one of the core components of the work we do. Here are five fundamental values we work on when developing your brand: #1 Branding Increases Recognition Whether you’re a hole-in-the-wall cafe selling coffee during the morning commute, or a large-scale construction firm with international clients, your brand will be your main point of difference and the...
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7 Steps to Outstanding Web Design

By E-Commerce, Sales Funnel, Web Design
Web design is an important and frequently overlooked aspect of developing a compelling online presence for your brand. Many businesses settle for a serviceable website that checks a box, simply because they feel like they must have one. However, having good web design is far more critical than most companies realise, and here’s why: E-commerce is on the rise, with more customers buying online than ever before. The statistics show that internet purchase figures will be more than double what they are now by 2021, meaning that any business without an effective avenue for online sales will be left in...
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