One question we often get from new business owners is “what is involved in a marketing strategy session?” We want to outline our process so you know what to expect and how it could benefit your business.
If you are on the fence about whether to speak with us or not, then this article is for you.
First off, before we breakdown the process, who will you be speaking to?
Depending on when you book in, you will be speaking with one of the Directors of Ambitious Digital, Bryce or Jay. Both our Directors have years of experience working with small to medium-size business owners looking to excel their company’s growth. If they aren’t available, you will speak with a digital marketing expert who has been trained by our Directors’ and has years of business experience.
We make sure you will be speaking to the right person who meets your needs. You WILL NOT be speaking to interns, contractors or salespeople. Ambitious Digital believes in providing as much upfront value as possible.
Speaking to our top marketing experts on your first call is a priority.
We aim to provide value that can be actioned right away regardless of whether you decide to partner with us or not.
Below is our 6 step process:
Please note: every call is different, there may be some areas we need to focus on more than others.
1. Introduction
We’ll start by introducing ourselves, explain what we do, give you an overview of our specialised skills and outline who we love to partner with. We’ll also say thank you for attending your first marketing strategy session with us!
2. Business Analysis
Before jumping on the call with you, we research your business and your current digital marketing efforts. Your digital marketing expert then diagnoses areas in your online presence and marketing which need attention. If there are any areas in your business we are uncertain about, we may ask further questions about them.
3. Competitor Analysis
Ambitious Digital has access to the latest software, which allows us to watch what your competitors are doing closely. We can advise you on what areas they are excelling at, and what areas your business needs to improve to remain competitive.
4. Strategies
We will discuss successful strategies that are effective in your industry. We will discuss how this compares to your current work and any areas that need to change.
5. Questions
We understand that a strategy session can feel like a lot of information to take in. That’s why we allow plenty of time for questions at the end and time to discuss the strategies we have talked about properly. If you want to learn more, then we can outline the steps you should take going forward.
6. After The Call
At this stage, if you have shown interest in partnering with Ambitious and using our services, we will build a 12-month marketing plan with a proposal for the immediate work required.
We outline what your business needs to transition to a successful online marketing strategy. In the first three months, we prioritise working on any immediate fixes. During months three to six, we will build a digital marketing foundation based on solid strategies. From here on, we look at how to scale and diversify your digital marketing for the greatest success.
After the marketing plan and proposal have been made, we book another call to run through the strategy with you.
Summary:
If you’ve ever wondered what a strategy session involves, hopefully, this clears up your questions. Now the next step is to book your very own 30-minute strategy session to experience it yourself!
At this moment they are free, however, this is subject to change at any time. If you are still unsure then we suggest booking it in any way. You have nothing to lose, and everything to gain.