Skip to main content
Category

Branding

Effective Interaction Design

6 Principle Of Effective Interaction Design

By Branding, Web Design
You’ve heard of UX Design but how about Interaction Design? Put simply, Interaction Design is concerned with the interaction between users and the product in front of them. While UX deals with a much broader scope of usability — from branding, design to usability and more, Interaction Design starts and ends with the customer using the product. If you have a website or digital presence, interaction design is crucial to moving your customers along the buying journey. In our latest blog post, we take you through the 6 elements of effective interaction design and how they can help improve sales...
Read More
Brand Voice and Tone

Brand Tone of Voice: How To Create Your Brand’s Personality

By Branding
When most businesses think about branding, they usually think about the visual elements first. What will my logo look like? What colour will help us stand out from our competitors? These questions are important as visual branding is essential to creating a solid brand. If asked, could your customers accurately describe your brand’s personality, or identify your content without any visual clues? There’s no shortage of content online. A strong, consistent tone of voice can help you stand out from the crowd and connect with your audience. Customers want to think that they know what values your business stands for...
Read More
Examples of branding includes visual and content elements

Is My Branding Strong Enough To Survive Disruption? These 5 Questions Will Tell You

By Branding

Many people know that great branding is an essential element of a successful business. What can be harder to know is if your current branding is strong enough to stay competitive with changing trends and consumer behaviour.   Rebranding is a time consuming operation and a lot goes into it. Before you think about throwing out your old branding and starting afresh it’s important to truly understand the elements that make a brand successful in the eyes of modern-day consumers.  In this blog we’ll cover everything you need to know to assess whether or not your branding is connecting with your audience, or in desperate need of a refresh.  What Is Branding? When…

Read More
Coca-cola branding

5 Key Points On Why Branding Is So Important Today

By Branding
When it comes to your business, you want the best public image you can have. When your customers are recommending your products to people they know, they need a strong point of reference - this is your brand. Here at Ambitious, strong branding is one of the core components of the work we do. Here are five fundamental values we work on when developing your brand: #1 Branding Increases Recognition Whether you’re a hole-in-the-wall cafe selling coffee during the morning commute, or a large-scale construction firm with international clients, your brand will be your main point of difference and the...
Read More