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May 02 2022
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Facebook users are in decline for the first time ever

Is Facebook In Decline?

By Business, E-mail Marketing, Facebook Advertising

Over the last decade, Facebook has become one of the most targeted and powerful tools marketers can use. Converting social media users into product buyers and loyal customers has been relatively easy thanks to the targeting ability within Facebook Ads. Unfortunately, all of that could be about to change. Facebook is eliminating some of its targeting abilities One of the reasons marketers love using Facebook is the app has always made it easy to target highly specific portions of the population. Need to target stay at home mums with an interest in health and nutrition? You got it. How about…

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Feb 15 2022
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7 Benefits of Google Ads to Grow Your Business Online

By Business, Google Advertising, Growth Hacking, Lead Generation, Paid Advertising

Google AdWords (now known as Google Ads) makes it easy to create online campaigns that can deliver great leads for your business. Google Ads has changed a lot since it was first launched 18 years ago. Now Google Ads helps businesses connect with people via Google Search as well as more steps of the consumer journey through display, video, and text ads. If your business hasn’t started using Google Ads, here are seven major benefits of starting a Google Ads account. Google Ads works faster than SEO   If your business has tried to improve your onsite SEO, you’ll know…

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Jan 18 2022
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a group of people talk about conversion rate optimization

Conversion Rate Optimization For B2B

By Business, Sales Funnel
Conversion rate optimization (CRO) is essential for successful B2B lead generation success. While many marketers focus on driving traffic to their website, CRO refers to the goals that you want your users to complete.   A conversion goal can be anything you want, like:  Signing up for a newsletter  Booking an appointment  Making an enquiry  Speaking to a consultant  Optimizing CRO ensures that your business is making tangible steps towards converting users to paying customers.    Optimizing your conversion rate is important because rather than focusing on driving traffic, optimizing conversions leads to more sales. Conversions show that a customer is making their way down the sales funnel. They are warming up and more likely to...
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Nov 09 2021
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an artificial intelligence device

How Artificial Intelligence Is Impacting The Digital Marketing Landscape

By Business, Growth Hacking
AI or Artificial Intelligence is now an essential part of the digital marketing landscape. From chatbots to predictive marketing, AI tools are already helping marketing departments deliver improved customer service and gather individualised data about their customer. As customers increasingly want a personalised experience, AI is helping to deliver better customer service and an increase in leads and sales. What Is Artificial Intelligence and Why Is It Important? Artificial Intelligence is “the simulation of human intelligence processes by machines, especially computer systems.” In digital marketing, computers commonly use AI to make predictions about what a consumer may want or need....
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Oct 13 2021
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a team sitting at computers does a competitor analysis

How to Use A Competitor Analysis To Outpace The Competition

By Business, Growth Hacking
One thing we hear from business owners regularly is that they “don’t care about their competitors.” While it’s great to have confidence in your business and services, ignoring what your competitors are doing can be detrimental to the success of your business. The good news is there is an effective way to learn about what your competitors are doing. Whether you’re a new business or have been around for a decade, a deep analysis of your competitors will help improve your business and improve market share. What is a competitor analysis? A competitor analysis is a strategy where you research...
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Aug 03 2021
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digital marketing agency wellington

4 Ways A Digital Marketing Agency Should Be Growing Your Business

By Business, Sales Funnel
Working with a digital marketing agency Wellington has many benefits. One benefit that many small businesses don’t consider is how they can help grow and scale your business.   Why digital marketing?   Digital marketing is a powerful tool. Businesses should use it as a central part of their marketing strategy to reach more people and convert more leads into genuine customers. Growing your business through digital marketing doesn’t mean pushing your business to the edge. Rather it means:  Exploring new products, services, and process possibilities   Improving decision-making processes  Better understand the needs of your customers   Increasing performance and efficiency across the whole organisational  If you’re thinking about...
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Aug 03 2021
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advertising agencies wellington

Advertising Agencies Wellington – What To Look For When Choosing An Agency

By Business
Looking for advertising agencies Wellington? For a small to medium-sized enterprise, doing your own in-house advertising can be stressful, confusing, and an inefficient use of your team’s time and money. An advertising agency gives you space to breathe and focus on what you do best.   Choosing a reputable agency that suits your needs, brings the right talent, and creates synergy with your team is critical to getting the most bang for your buck. In this article, we’ll go over some tips for finding advertising agencies that are trustworthy, meet your advertising requirements, and work smoothly with your team.  Know what you want  Advertising agencies Wellington range...
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Dec 17 2020
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Digital Agency - Wellington

When To Partner with a Digital Agency: Outsource or Hire Internally?

By Business No Comments
Knowing whether to hire a digital agency for your marketing or hire internally is a huge decision for all businesses. Many business owners get to a crossroads and realise they need to hire a team to help them get to the next level. Digital marketing is more complex than ever before. With an increasing number of platforms and software at your disposal, how do you know which to use? What strategies to implement? And who you can trust to take on the work? I'm sure we can both agree, you need a reliable team to take this off your hands...
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Jul 07 2020
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Marketing Strategy Session

What Is Involved In Our Marketing Strategy Session?

By Business No Comments
One question we often get from new business owners is "what is involved in a marketing strategy session?" We want to outline our process so you know what to expect and how it could benefit your business. If you are on the fence about whether to speak with us or not, then this article is for you. First off, before we breakdown the process, who will you be speaking to? Depending on when you book in, you will be speaking with one of the Directors of Ambitious Digital, Bryce or Jay. Both our Directors have years of experience working with...
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Sep 28 2018
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SEO Growth Ambitious Digital

5 Key Steps Toward Excellent Search Engine Optimisation (SEO)

By Business, Growth Hacking, Search Engine Optimisation, Web Design
Why Bother With SEO?   Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few trust it when making purchase decisions. Instead, they will use their chosen search engine to find information on a product, review prices and make a purchase - this necessitates a focus on making...
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