Skip to main content
Category

Facebook Advertising

A woman writing remarketing copy at a cafe

How to make your remarketing copy stronger

By Facebook Advertising, Google Advertising, Lead Generation, Paid Advertising
Remarketing is a powerful tool to convert leads into sales. Good marketers know that the majority of people aren’t going to make a purchase the first time they visit your website. That’s why remarketing ads are so important.   On average, a person needs to see or hear an advertiser’s message at least seven times before they’re ready to investigate further or buy your product. In some cases, simply running remarketing ads and reminding prospects of your product is enough to land a sale.   However, running retargeting ads can also result in prospective customers adding your product to their cart but...
Read More
Facebook users are in decline for the first time ever

Is Facebook In Decline?

By Business, E-mail Marketing, Facebook Advertising

Over the last decade, Facebook has become one of the most targeted and powerful tools marketers can use. Converting social media users into product buyers and loyal customers has been relatively easy thanks to the targeting ability within Facebook Ads. Unfortunately, all of that could be about to change. Facebook is eliminating some of its targeting abilities One of the reasons marketers love using Facebook is the app has always made it easy to target highly specific portions of the population. Need to target stay at home mums with an interest in health and nutrition? You got it. How about…

Read More

Google vs Facebook Ads: Which One Should I Advertise On?

By Facebook Advertising, Google Advertising, Paid Advertising No Comments
Google vs Facebook - which is better? It's one of the questions we get asked a lot. Many business owners are uncertain which platform is best suited for them and will get them the desired results they require. Each platform has its own unique advantages. In this article, we break each platform down and list the advantages and disadvantages of both so you can make a calculated decision on what is optimal for your business. This article will be ideal for business owners who: Have never used online advertising before Need clarity on how the platforms can benefit them Need...
Read More
Paid Ad Campaigns

The Importance of Paid Ad Campaigns

By Facebook Advertising, Social Media Marketing
Why Social Media Ad Campaigns Are Becoming the Next Big Marketing Phenomenon. If you aren’t already capitalising on social media for your brand’s ad campaigns, you’ve either just started your business, or you’re missing out on the marketing phenomenon of the decade. No matter who your target audience is, they probably don’t sit in their lounge every night, watching cable television, and buying every product they see advertised. In fact, there’s a growing likelihood that they’ll never have a cable television connection and never buy a newspaper – and if they do, they’re probably already thinking about cancelling that subscription....
Read More