Category

Google Advertising

Google vs Facebook Ads: Which One Should I Advertise On?

By Facebook Advertising, Google Advertising, Paid Advertising No Comments
Google vs Facebook - which is better? It's one of the questions we get asked a lot. Many business owners are uncertain which platform is best suited for them and will get them the desired results they require. Each platform has its own unique advantages. In this article, we break each platform down and list the advantages and disadvantages of both so you can make a calculated decision on what is optimal for your business. This article will be ideal for business owners who: Have never used online advertising before Need clarity on how the platforms can benefit them Need...
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Google Ads Keyword Match Type

Google Ads: Keyword Match Types and Negatives: What Are They?

By Google Advertising No Comments
Setting up the correct keyword match types within your Google Ad campaign is one of the most important factors for the success of your campaign. Not many people understand keywords or even release the difference between the type of keywords you can choose from. Deciding on what keyword match types will vastly dictate how aggressive or conservative your keywords will be. Every business will have a different marketing objective so selecting the right match types for your goals are critical. What Are The Keyword Match Types? When creating a text ad in your PPC campaign, you have the option to...
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