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Google Advertising

A woman writing remarketing copy at a cafe

How to make your remarketing copy stronger

By Facebook Advertising, Google Advertising, Lead Generation, Paid Advertising
Remarketing is a powerful tool to convert leads into sales. Good marketers know that the majority of people aren’t going to make a purchase the first time they visit your website. That’s why remarketing ads are so important.   On average, a person needs to see or hear an advertiser’s message at least seven times before they’re ready to investigate further or buy your product. In some cases, simply running remarketing ads and reminding prospects of your product is enough to land a sale.   However, running retargeting ads can also result in prospective customers adding your product to their cart but...
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7 Benefits of Google Ads to Grow Your Business Online

By Business, Google Advertising, Growth Hacking, Lead Generation, Paid Advertising

Google AdWords (now known as Google Ads) makes it easy to create online campaigns that can deliver great leads for your business. Google Ads has changed a lot since it was first launched 18 years ago. Now Google Ads helps businesses connect with people via Google Search as well as more steps of the consumer journey through display, video, and text ads. If your business hasn’t started using Google Ads, here are seven major benefits of starting a Google Ads account. Google Ads works faster than SEO   If your business has tried to improve your onsite SEO, you’ll know…

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A person holding a phone displaying a Google My Business profile

How This Google My Business Case Study Triggered Thousands Of Views

By Google Advertising, Search Engine Optimisation
Doing well on Google can have a huge effect on website leads and traffic. The search engine juggernaut makes up about 70% of search engine market share every year, so many businesses prioritise SEO and Google Ads in order to appear in organic Google searches. What many businesses forget is that there is another way to get noticed on Google — optimising their Google My Business profile. Every business has a Google My Business Profile but too many businesses don’t know what it is or how to use it. Failing to do so means these businesses are missing out on...
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Google vs Facebook Ads: Which One Should I Advertise On?

By Facebook Advertising, Google Advertising, Paid Advertising No Comments
Google vs Facebook - which is better? It's one of the questions we get asked a lot. Many business owners are uncertain which platform is best suited for them and will get them the desired results they require. Each platform has its own unique advantages. In this article, we break each platform down and list the advantages and disadvantages of both so you can make a calculated decision on what is optimal for your business. This article will be ideal for business owners who: Have never used online advertising before Need clarity on how the platforms can benefit them Need...
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Google Ads Keyword Match Type

Google Ads: Keyword Match Types and Negatives: What Are They?

By Google Advertising No Comments
Setting up the correct keyword match types within your Google Ad campaign is one of the most important factors for the success of your campaign. Not many people understand keywords or even release the difference between the type of keywords you can choose from. Deciding on what keyword match types will vastly dictate how aggressive or conservative your keywords will be. Every business will have a different marketing objective so selecting the right match types for your goals are critical. What Are The Keyword Match Types? When creating a text ad in your PPC campaign, you have the option to...
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