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Growth Hacking

What landing pages are used for

What Can Landing Pages Be Used For?

By Growth Hacking, Lead Generation, Sales Funnel, Web Design
Landing pages are becoming an increasingly popular marketing tactic and for good reasons. Whether you are selling a service, a product, or promoting a value-adding piece of content like an eBook, landing pages can boost engagement and turn traffic into conversions faster than other strategies can. Why are landing pages so effective? Landing pages and their effectiveness comes down to one guiding principle: landing pages encourage readers to take one specified action. Think about your website for a second. Most websites have a lot of pages which leads to lots of opportunities for traffic to exit. Sending traffic to your...
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7 Benefits of Google Ads to Grow Your Business Online

By Business, Google Advertising, Growth Hacking, Lead Generation, Paid Advertising

Google AdWords (now known as Google Ads) makes it easy to create online campaigns that can deliver great leads for your business. Google Ads has changed a lot since it was first launched 18 years ago. Now Google Ads helps businesses connect with people via Google Search as well as more steps of the consumer journey through display, video, and text ads. If your business hasn’t started using Google Ads, here are seven major benefits of starting a Google Ads account. Google Ads works faster than SEO   If your business has tried to improve your onsite SEO, you’ll know…

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an artificial intelligence device

How Artificial Intelligence Is Impacting The Digital Marketing Landscape

By Business, Growth Hacking
AI or Artificial Intelligence is now an essential part of the digital marketing landscape. From chatbots to predictive marketing, AI tools are already helping marketing departments deliver improved customer service and gather individualised data about their customer. As customers increasingly want a personalised experience, AI is helping to deliver better customer service and an increase in leads and sales. What Is Artificial Intelligence and Why Is It Important? Artificial Intelligence is “the simulation of human intelligence processes by machines, especially computer systems.” In digital marketing, computers commonly use AI to make predictions about what a consumer may want or need....
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a team sitting at computers does a competitor analysis

How to Use A Competitor Analysis To Outpace The Competition

By Business, Growth Hacking
One thing we hear from business owners regularly is that they “don’t care about their competitors.” While it’s great to have confidence in your business and services, ignoring what your competitors are doing can be detrimental to the success of your business. The good news is there is an effective way to learn about what your competitors are doing. Whether you’re a new business or have been around for a decade, a deep analysis of your competitors will help improve your business and improve market share. What is a competitor analysis? A competitor analysis is a strategy where you research...
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SEO Growth Ambitious Digital

5 Key Steps Toward Excellent Search Engine Optimisation (SEO)

By Business, Growth Hacking, Search Engine Optimisation, Web Design
Why Bother With SEO?   Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few trust it when making purchase decisions. Instead, they will use their chosen search engine to find information on a product, review prices and make a purchase - this necessitates a focus on making...
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