If you’re reading this, you probably already know your way around social media – as does everybody else who’s had internet access in the past 10 years. It’s a powerful (and necessary) tool for any business. So why do so many brands experience failure after failure on social media platforms, while others succeed? The answer is in strategy A good strategy can be the difference between a powerful social media presence that increases brand awareness and rockets your website up the search rankings and an ineffective profile with a small following – even if the content is high quality. There...
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