Category

Social Media Marketing

Paid Ad Campaigns

The Importance of Paid Ad Campaigns

By Facebook Advertising, Social Media Marketing
Why Social Media Ad Campaigns Are Becoming the Next Big Marketing Phenomenon. If you aren’t already capitalising on social media for your brand’s ad campaigns, you’ve either just started your business, or you’re missing out on the marketing phenomenon of the decade. No matter who your target audience is, they probably don’t sit in their lounge every night, watching cable television, and buying every product they see advertised. In fact, there’s a growing likelihood that they’ll never have a cable television connection and never buy a newspaper – and if they do, they’re probably already thinking about cancelling that subscription....
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Managing Your Social Media Community

Managing Your Social Media Community

By Social Media Marketing
The Importance of Growing, Maintaining, and Utilising Your Brand's Social Media Community Brand communities are a uniquely modern phenomenon, and they can make or break your brand. The members of your brand community, observed in their natural habitat (social media platforms), want to feel listened to and involved in your brand, both in their interactions with the brand’s account, influencers, and other community members. How can you use this? Cultivating, maintaining, and growing your brand’s social media community is different from social media marketing alone and deserves to be looked at individually, both with day to day social media management and as...
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Social Media Strategy

Why You Need A Good Social Media Strategy

By Social Media Marketing
If you’re reading this, you probably already know your way around social media – as does everybody else who’s had internet access in the past 10 years. It’s a powerful (and necessary) tool for any business. So why do so many brands experience failure after failure on social media platforms, while others succeed? The answer is in strategy A good strategy can be the difference between a powerful social media presence that increases brand awareness and rockets your website up the search rankings, and an ineffective profile with a small following – even if the content is high quality. There...
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4 Tips on How to Make Your Content Engaging

4 Tips on How to Make Your Content Engaging

By Social Media Marketing
As with many online marketing platforms, content is king on social media. From a tweet about the weather to a video of your pizza fresh out of the oven, content can be anything to a vacation photo album or a 45-second video introducing your staff. Because the internet is saturated with hundreds of millions of users posting content every day, it takes a professional outlook and a planned approach to get your voice heard on social networks. That’s where we come in. With years of experience successfully leveraging brands on social sites, we know that there definitely isn’t a one-size-fits-all...
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