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Social Media Marketing

Oct 02 2022
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Growing your business on Instagram

5 Tips to Grow Your Business on Instagram

By Social Media Marketing
Instagram isn’t new, but that doesn’t mean you can't grow your business on Instagram. Tik Tok might be the new social media platform on the block, but since 2010 Instagram has been steadily growing its market share and monthly users. In fact, over the past twelve years the app has gone from a simple photo-sharing app to a full-on marketing channel. The app is predicted to hit 1.44 billion users by 2023.   Why is it important to build a brand on Instagram in 2022? Instagram’s format makes it the best app for promoting products. On the platform, brands can...
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Jun 28 2022
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Improving your copy can help get quality leads from your Facebook ads

How to Get High Quality Leads From Your Facebook Ads

By Paid Advertising, Social Media Marketing, Uncategorized
Facebook lead ads are an increasingly popular tool for marketers looking to turn conversions into sales. However, no matter how many leads you attract through your Facebook copy, there is a difference between quality and quantity of those leads. Learning how to attract high quality leads through your Facebook Ads can be a game changer for your business. What is a high-quality lead? A high-quality lead is simply someone who is further along the sales pipeline. A high volume of unqualified leads can mean your sales team spend a lot of wasted time contacting potential customers who are not yet...
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Nov 17 2019
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The Importance Of social media advertise Campaigns

The Importance of Paid Ad Campaigns

By Facebook Advertising, Social Media Marketing
Why Social Media Ad Campaigns Are Becoming the Next Big Marketing Phenomenon. If you aren’t already capitalising on social media for your brand’s ad campaigns, you’ve either just started your business, or you’re missing out on the marketing phenomenon of the decade. No matter who your target audience is, they probably don’t sit in their lounge every night, watching cable television, and buying every product they see advertised. In fact, there’s a growing likelihood that they’ll never have a cable television connection and never buy a newspaper – and if they do, they’re probably already thinking about cancelling that subscription....
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Sep 17 2019
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Managing Your Social Media Community

Managing Your Social Media Community

By Social Media Marketing
The Importance of Growing, Maintaining, and Utilising Your Brand's Social Media Community Brand communities are a uniquely modern phenomenon, and they can make or break your brand. The members of your brand community, observed in their natural habitat (social media platforms), want to feel listened to and involved in your brand, both in their interactions with the brand’s account, influencers, and other community members. How can you use this? Cultivating, maintaining, and growing your brand’s social media community is different from social media marketing alone and deserves to be looked at individually, both with day to day social media management and as...
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Aug 17 2019
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Social Media Strategy

Why You Need A Good Social Media Strategy

By Social Media Marketing
If you’re reading this, you probably already know your way around social media – as does everybody else who’s had internet access in the past 10 years. It’s a powerful (and necessary) tool for any business. So why do so many brands experience failure after failure on social media platforms, while others succeed? The answer is in strategy A good strategy can be the difference between a powerful social media presence that increases brand awareness and rockets your website up the search rankings, and an ineffective profile with a small following – even if the content is high quality. There...
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Jun 17 2019
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4 Tips on How to Make Your Content Engaging

4 Tips on How to Make Your Content Engaging

By Social Media Marketing
As with many online marketing platforms, content is king on social media. From a tweet about the weather to a video of your pizza fresh out of the oven, content can be anything to a vacation photo album or a 45-second video introducing your staff. Because the internet is saturated with hundreds of millions of users posting content every day, it takes a professional outlook and a planned approach to get your voice heard on social networks. That’s where we come in. With years of experience successfully leveraging brands on social sites, we know that there definitely isn’t a one-size-fits-all...
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