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Web Design

What landing pages are used for

What Can Landing Pages Be Used For?

By Growth Hacking, Lead Generation, Sales Funnel, Web Design
Landing pages are becoming an increasingly popular marketing tactic and for good reasons. Whether you are selling a service, a product, or promoting a value-adding piece of content like an eBook, landing pages can boost engagement and turn traffic into conversions faster than other strategies can. Why are landing pages so effective? Landing pages and their effectiveness comes down to one guiding principle: landing pages encourage readers to take one specified action. Think about your website for a second. Most websites have a lot of pages which leads to lots of opportunities for traffic to exit. Sending traffic to your...
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Effective Interaction Design

6 Principle Of Effective Interaction Design

By Branding, Web Design
You’ve heard of UX Design but how about Interaction Design? Put simply, Interaction Design is concerned with the interaction between users and the product in front of them. While UX deals with a much broader scope of usability — from branding, design to usability and more, Interaction Design starts and ends with the customer using the product. If you have a website or digital presence, interaction design is crucial to moving your customers along the buying journey. In our latest blog post, we take you through the 6 elements of effective interaction design and how they can help improve sales...
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Facts About Building A Website That No One Will Tell You (2020)

By E-Commerce, Search Engine Optimisation, Web Design
For small businesses, figuring out how to build a website can be a daunting task. It’s something you know you need… but how do you get there? Stepping into the digital unknown in 2020 doesn't have to be scary. Think of your website journey as a body of water. You want your online presence to be a beautiful lake – a place where people love to come, which has value to people.  But every lake starts with a trickle of water – and without those tributary streams that flow into a river and meet your lake, you end up with a soggy marsh. ...
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SEO Growth Ambitious Digital

5 Key Steps Toward Excellent Search Engine Optimisation (SEO)

By Business, Growth Hacking, Search Engine Optimisation, Web Design
Why Bother With SEO?   Optimising your website for search engines is a cost-effective way to reach customers who will find it valuable. Rather than paying for each website click via ads, good SEO allows the content to be organically presented to a potential visitor, on its own merits, as a high ranking search result. While many people use social media for entertainment and networking, very few trust it when making purchase decisions. Instead, they will use their chosen search engine to find information on a product, review prices and make a purchase - this necessitates a focus on making...
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7 Steps to Outstanding Web Design

By E-Commerce, Sales Funnel, Web Design
Web design is an important and frequently overlooked aspect of developing a compelling online presence for your brand. Many businesses settle for a serviceable website that checks a box, simply because they feel like they must have one. However, having good web design is far more critical than most companies realise, and here’s why: E-commerce is on the rise, with more customers buying online than ever before. The statistics show that internet purchase figures will be more than double what they are now by 2021, meaning that any business without an effective avenue for online sales will be left in...
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