The Gentle Dental Centre

How A New Digital Presence Drove Thousands Of New Leads Online For Gentle Dental  


Gentle Dental are one of Wellington’s largest independent dental clinic. They have thousands of happy clients who love what they do across 3 locations. When Gentle Dental approached us, they had just expanded into a new clinic and were looking to help even more customers with their state-of-the-art services.

The Challenge

Gentle Dental were seeking to attract more clients to their clinics, but their existing marketing efforts were failing to convert. After performing our bespoke Google Ad audit on their underperforming Google Ad campaigns, we discovered they had wasted over $2,700 in ad spend. Their website was also a huge problem. It was broken, outdated, hard to navigate, lacked compelling copy, didn’t reflect the approachable-yet-innovative branding of their dental practice and the biggest mistake of all – had no clear call to action. They needed a better way to attract and convert customers to build up their company’s digital assets to match their state-of-the-art equipment and brand new premises.

The Client

The Gentle Dental Centre


Web Design
Content Marketing
Google Ads
Facebook Ads

The Solution

Conquer Conversions With A New Website

Gentle Dental’s old website wasn’t converting visitors into clients. High bounce rates showed their website needed more information to keep their users engaged for longer. We built a modern website with clear CTAs that encouraged readers to call or book online.

Enhance Analytics For Improved ROI

Gentle Dental were not tracking their marketing efforts. We set up Google Ad conversion tracking, goal tracking and installed a Facebook pixel, LinkedIn pixel and heatmapping to capture future website data. We then completely rebuilt their Google Ad campaigns, fixing all of the issues and dramatically increasing their conversion rate.

Boost Brand Awareness Online

First, we ran Facebook and Instagram campaigns for a new promotion aimed at increasing brand awareness. Over 100,000 people saw this campaign in the Wellington region in 90 days. We also created and implemented a full SEO strategy to drive organic traffic to their website which has seen an increase of 100% of new visitors over the last 12 months

A Website To Drive Traffic
And Capture Leads

We completely revamped Gentle Dental’s old website into a new, vibrant, responsive, lead-generating machine designed to funnel viewers into taking action. We strategically wove together clear, hierarchical copy with a clean modern design and optimised every page for SEO. Now, visitors are greeted with the most critical information first and are encouraged by strong CTAs to take action on the main objection to the website, make an appointment.

  • Built around the key objective of converting traffic into customers
  • Informative, easy to navigate, modern and congruent with their brand
  • Keyword specific titles, header tags, meta tags, and alt tags set up on every page
  • Prioritised site speed so that loading times were reduced to increase Google Page Score
  • Social network tracking pixels are installed, allowing for retargeting and marketing possibilities through social media and paid advertising
  • Blog added to increase SEO rankings with targeted keywords
  • Phone numbers and geo-locations of the clinics are now clearly visible
  • Website’s important actions “Goals” are now tracked through Google Tag Manager
  • Online booking system set up with reduced options for viewer to leave once on the page
  • Heatmapping installed for Conversion Rate Optimisation and updates


Gentle Dental Old Website


Gentle Dental Home Page
Gentle Dental Case Study

Google Advertising (PPC)

Campaign Re-Structure, Conversion Set Up & Ad Management

  • 16 conversion tracking metrics set up
  • Optimised over $2,700 of wasted spend (saving $90 per month going forward)
  • 211 keywords added or updated
  • Optimisation on-site links, call extensions, callout extensions and structured snippets
  • Verified both Google My Business locations to their campaign and added direct booking links in Google maps
  • 106+ leads (on average) being generated per month
  • Over 800% ROI on their marketing spend

Facebook Advertising

Facebook Ad Campaign 90 Day Sprint

  • Facebook pixel, conversions and events set up
  • 47 Ads created (image & video)
  • 100,000+ people reached
  • 3,172 new website visitors directly from Facebook
  • 500+ new Facebook page likes
  • 616 conversions on website
Gentle Dental Case Study
Gentle Dental Case Study

Facebook Advertising

Ad Campaign Creation & Management

  • Facebook pixel, conversions and events set up
  • 47 Ads created (image & video)
  • 370,000 video views
  • 3,172 new website visitors directly from Facebook
  • 500+ new Facebook page likes
  • 616 clicks to booking page

What The Client Says

“We required a completely new website. Ambitious Digital worked tirelessly, patiently and without complaint to meet that date, with a brief that grew and changed as the project evolved. The result is a website that reflects our business and brand culture now whilst also allowing us to grow and build on it as the business grows and evolves in the future.”

Sam MoeungGentle Dental
Gentle Dental Other Pages

The Results


R.O.I on Google Ad Spend


New Leads Generated Every Month


Conversions Made In Six Months