Buying an expensive luxury vehicle is a purchasing decision that can take a long time. We used email marketing to educate and inform O’Reilly’s interested parties about the luxury car market and over time, entice them to make a purchase. Using targeted Facebook lead generation ad campaigns, we grew their email list for less than $1 per email sign-up and attracted over 500 signups in less than 90 days.

We sent out fortnightly newsletters to their existing clients and new email sign-ups. Existing clients would receive information about new vehicles while the emails to new sign-ups focused on promoting a wider range of vehicles. O’Reilly’s email list consistently delivered high open rates above 50% and click-through rates over 30%.

We focused on posting high quality content to O’Reilly’s social media accounts and including clear call to actions on each post. We optimised their Facebook and Instagram bios to make them look more professional and engaging. Through consistent posting and brand exposure using Facebook Ads their brand attracted over 900 new followers in 90 Days. Organic Facebook traffic now generating over 10% of their website traffic which far exceeds normal statistics.