Wrap Innovations

How A Vehicle Wrapping Brand Scaled Their Business To #1 Rank in Just 12 Months

Background

Wrap Innovations are one of New Zealand’s leading vehicle wrapping, feet signage and paint protection businesses. Founded in 2018, Jesse’s reputation for expert craftsmanship has grown a solid base of loyal customers. When Wrap Innovations first approach us, they were a one-man-business looking to grow.

The Challenge

Wrap Innovations had bootstrapped their brand to get their business up and running. Now, a lack of internal processes was hampering their ability to grow. Without the right management tools Jesse’s attention was being pulled in many directions, administrative, sales, and marketing tasks were inefficient, and the business had no way to track and analyse growth. Jesse needed strategic advice and a streamlined way to manage his business to take some of the workload off his shoulders.

The Client

Wrap Innovations

Services

Bespoke Website Build
SEO Package (On-page & Off-page)
Microsoft 365
Google My Business

Attract And Educate Leads Via A New Website

We sat down with Jesse and implemented a full strategy to maximise the growth of his business. At this time, Instagram was the leading source of leads. Their existing website was slow, unresponsive and users often exited before the website had loaded. We created a new website on a faster hosting plan. We crafted SEO optimised product pages to target organic traffic, answer customers questions, showcase Wrap Innovations work, and ultimately convert browsers into buyers.

SEO That Targets Customers Ready To Purchase

Our goal was to drive high-quality traffic to the new website. We set up an off-page SEO package to target the top keyword search terms in their industry. We targeted keywords that showed a high intention to purchase. The result? Wrap Innovations now ranks at #1 for 31 different search terms and ranks in the top 3 for 61 more search terms. They now receive 99% of their customer enquiries through their website getting up to 5 enquiries per day!

A Crafted Strategy For Brand Awareness & Reputation

While Wrap Innovations were using Instagram for brand awareness, they needed a strategy for growth. Google My Business is a great tool for building visibility and SEO. It also requires less maintenance than social media. We claimed and optimised their GMB and asked existing clients to leave reviews online. These reviews would provide potential customers with social proof that their services come highly recommended.

Email & Software Consolidation

Wrap Innovations signed up onto our premium hosting and Microsoft 365 plan. A new communication platform allowed their business to restructure their emails and software into one platform, avoid multiple subscription costs and streamline their processes. The business now has access to the latest technology, which can help automate tasks and is ready to scale at a moment’s notice.

What The Client Says

“The team at Ambitious Digital have been a pleasure to work with. Upon our first meeting, I was introduced to a whole new way of thinking when it came to marketing and promotion. Signing up with them made complete sense and they have delivered every step of the way. I highly recommend them for anyone really wanting to push forward with their marketing. The results have been fantastic and I am extremely pleased. Thanks so much guys. Jesse”

Jesse AbolinsFounder | Wrap Innovations

The Results

30

Keywords Ranked at #1 of Google

550

Organic Leads Generated in 12 Months

900

Goal Conversions in 12 Months