Wrap Innovations

New Zealand’s Premium Vehicle Wrapping & Protection Brand

Background

Wrap Innovations is becoming known across the country for top-quality vehicle wrapping, fleet signage and paint protection. Jesse started the business in 2018 and built an excellent reputation in the industry straight away. His expert craftsmanship has separated Wrap Innovations from their competitors and helped grow a solid clientele base of loyal customers. While Wrap Innovations was doing well, the company had holes that needed to be fixed before they could grow to their desired level.

Like most business owners in their early growth stages, Jesse’s attention was scattered from trying to do everything himself. The company needed structure and a refined sales process. With this in mind, we upgrade their email and management software to a Microsoft 365 enterprise account.

We then developed a completely bespoke website designed to showcase their services and previous work. The site was built focusing on aesthetics and SEO and clearly follows the principals of excellent conversion rate optimisation with Call To Actions (CTA’s) built-in across the website.

Once the website was complete, we created a Google MyBusines page to increase search engine visibility. Furthermore, we also installed tracking software to help understand their audience, optimised the website for on-page S.E.O and linked their online platforms into our agency reporting software for on-demand and user-friendly reports.

We then began an off-page S.E.O campaign, focusing on long-tail keywords to quickly improve their search engine ranking. Then we moved on to shorter (more challenging to achieve) keywords and targeted his competitor backlinks to increase overall visibility and Google Rank.

We have seen some incredible results in the eight months we have been working on Wrap Innovation’s S.E.O.

With over 61 Keywords reaching the first page of Google, 46,121 Google Search Console impressions, 31 Keywords ranked in the top three results and even achieving the “Featured Snippet” Google Award, its safe to say we are pleased with the results so far. We achieved all of this without any paid advertising.

The Client

Wrap Innovations

Services

Bespoke Website Build
SEO Package (On-page & Off-page)
Microsoft 365
Google My Business

Brand New Conversion Optimised Website Build

Wrap Innovations had a basic one-page site with no write-ups on their services or any portfolio of their work before working with us. After attempting to build it himself, Jesse soon realised a professional-looking site was out of his scope. We created a brand new website from scratch on a faster hosting plan which we fully optimised to convert traffic into leads. The website copy now educates potential customers about why their services are so valuable. When you see Jesse’s work and reviews presented on the site, viewers immediately know why Wrap Innovations are the best at what they do.

Search Engine Optimisation

After the completion of the website, we went to work with the aim of targeting keywords and phrases which show a high purchasing intent and activity researching for Wrap Innovations services. Within six months of working on both on-page and off-page S.E.O, we were able to get 31 keywords ranked in the top 3, 61 keywords to the first page of Google, 46,121 Google Search Console impressions, and even achieving the “Featured Snippet” Google unofficial award.

Increased Brand Awareness & Reputation

We created a Google My Business page for Wrap Innovations. This page is a vital asset to have as a service-based business. It helps with websites S.E.O. After verifying their address, we optimised the profile with their correct business information, added photos, and approached his existing clients to leave reviews. A couple of weeks after going live, Wrap Innovations already have 14 positive reviews. We will use this platform to post his blogs and any promotions they may have in the future.

Email & Software Consolidation

Wrap Innovations signed up onto our premium hosting and Microsoft 365 plan. A new communication platform allowed their business to restructure their emails and software into one platform, avoid multiple subscription costs and streamline their processes. We trained Jesse on using Microsoft Teams for his team and project management and Outlook for his emails. The business now has access to the latest technology, which can help automate tasks and is ready to scale at a moment’s notice.

What The Client Says

“The team at Ambitious Digital have been a pleasure to work with. Upon our first meeting, I was introduced to a whole new way of thinking when it came to marketing and promotion. Signing up with them made complete sense and they have delivered every step of the way. I highly recommend them for anyone really wanting to push forward with their marketing. The results have been fantastic and I am extremely pleased. Thanks so much guys. Jesse”

Jesse AbolinsFounder | Wrap Innovations

The Results

Wrap Innovations now has a great foundation for fast growth. Since being partnered with us from May 2020 they are already ranking on the first page of Google and generating consistent leads from their website.

31

Keywords Ranked in Top 3

61

Keywords Ranked On The First Page of Google

46,121

Google Search Console Impressions