SEARCH ENGINE RANKING FACT

99.2% Of Searchers Never Look Past The First Page Of Google

You can’t afford for your business to have bad SEO. If you spend good money on an impressive website and just wait around for customers to find you, you’ve wasted your time and money.

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SEO THAT STANDS THE TEST OF TIME

Consistency Is Key

In our experience maintaining excellent SEO for our clients over the years, we’ve learned to never rely on any single strategy to stay on top of the rankings. That’s why we utilise everything from Directory Submissions, Social Bookmarking, Classified Submissions, Business Listings, Local Citations and much more to achieve rock-solid off-page SEO. We use “whitehat techniques” which are reliable sources of backlinks which are favoured by search engines. Making sure to deliver quality and high domain authority links which help to provide your website or landing page with a great Google website quality score.

RANKINGS DON’T EQUAL REVENUE

High Search Rankings Are Only The Beginning Of Your SEO Journey

After years of experience shooting our clients to the top of Google searches, we’ve learned that rankings aren’t enough. If you haven’t built out a strong strategy to convert that traffic on your website then you will lose those leads. Your on-page SEO needs to be designed from the ground up to drive sales. That means directing customers to relevant landing pages relevant to what they are searching. We make sure to hyper-target your keywords to the correct pages for conversion. Presenting your traffic with a purchase decision at every opportunity.

RANKINGS DON’T EQUAL REVENUE

High Search Rankings Are Only The Beginning Of Your SEO Journey

After years of experience shooting our clients to the top of Google searches, we’ve learned that rankings aren’t enough. If you haven’t built out a strong strategy to convert that traffic on your website then you will lose those leads. Your on-page SEO needs to be designed from the ground up to drive sales. That means directing customers to relevant landing pages relevant to what they are searching. We make sure to hyper-target your keywords to the correct pages for conversion. Presenting your traffic with a purchase decision at every opportunity.

A SOLID SEO STRATEGY IS

The Foundation For Great Digital Marketing 

Any digital marketer worth their salt knows that before a business can achieve any kind of digital marketing success online, they need to invest resources into a bulletproof SEO strategy.

While some may talk about SEO as though it’s a mysterious dark art, the essence of it is really very simple. SEO is about people.

Google’s algorithm is an incredible tool because it is not motivated by profit or an agenda, but by solving people’s problems. Before Google could make any money whatsoever as a business, it needed to present searchers with the exact thing they were looking for. Therefore, it will always reward those who are focused on solving search queries.

Your business has something people want, and those people are searching for it on Google, Bing, Yahoo etc. Our job as marketers is to make sure we are doing everything in our power to make your solution the most appealing to those searching for it – and by extension, the search engines algorithm.

By working tirelessly on all factors, including making sure your content is keyword optimised, tagged and full of incoming and outgoing links, we make sure Google knows your content is worthy of a high ranking.

BULLETPROOF SEO IS A 3 STEP PROCESS

We Know The Recipe For Success

While good SEO is a complex process, the basics can easily be broken down into three key components: Plan & Research, On-Page SEO and Off-Page SEO.  We make sure each of these steps are carried out to their fullest potential every time we audit, develop and maintain a client’s SEO.   

Plan & Research

The research phase takes place before any web development is done or any content is made. This process involves researching, refining and implementing relevant keywords, meta tags, alt tags, competitor backlinks and much more to ensure your website or landing page rises to the top of the search engines. Trends are always changing, so we make sure to perform keyword updates and maintenance to make sure the content always stays relevant.

On-Page SEO

On-page SEO is the process of optimising your website content, making sure it is easily favoured by search algorithm. On-page SEO factors include site speed increase, TTFB, header tags, URL hierarchy, proper sitemap and robot txt files submitted and much more. Once all of these internal factors have been taken care of, we can move on to off-page SEO.

Off-Page SEO

This is the phase where we try to build as much authority with the search algorithm as possible. A large component of this is link building – the process of implementing backlinks into your site and attempting to get your content linked within reputable third parties. There is a large variety of link building from bookmarking, image submission, citations and profile creations. This shows the search engine that your site has authority, and will prioritise this valuable content in the search results.

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Search Engine Optimisation FAQ’s

What does On-Page Search Engine Optimisation consist of?

On-page SEO is the practice of optimising individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimised, as opposed to off-page SEO which refers to links and other external signals. The below areas can be covered under On-page SEO:

  • Keyword Research and proper URL mapping
  • Proper Meta Data check-up and implementation
  • Header Tag, Title Tag fixing
  • Keyword Optimisation in content using semantics
  • Proper Anchor Tags optimisation and internal linking  
  • Google Analytics, Google Search Console, Robots.txt, and Critical On-page check-up and implementation

What is Technical Search Engine Optimisation?

Technical SEO refers to the process of optimising your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimise the infrastructure of a website. 

  • Proper URL Status Code Optimisation, Broken Link Fixing and Redirection
  • JavaScript, CSS, HTML Minification, Compression and Caching
  • Image Optimisation and Scaling
  • Alt Tag Optimisation  
  • SEMRush, GTMetrix, Google PSI, TTFB plus Check-up and Fixes

What do you do for Off-Page Search Engine Optimisation?

Off-page SEO simply tells Google what others think about your site. “Off-Page SEO” refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. Though many people associate off-page SEO with link building, it goes beyond that. Many activities that don’t result in a standard link on other sites are important for off-page optimisation. The below areas will be covered under Off-page SEO:

Link Submissions on High Domain Authority sites which includes:

  • Bookmarking. High domain authority submission
  • Image Submission. Image submissions on high authority sites
  • PPT Submission. PPT submission on high authority sites
  • PDF Submission. PDF submission on high authority site
  • Citations (with proper NAPL). Business listings on high domain and page authority site
  • Profile Creation. Social media profiles and other large websites where you can make a profile

How long does it take to rank a website?

Ranking your website depends on many variables. These variables consist of how competitive your industry is, what keywords you are trying to rank for and then how aggressively you go after it. We start with easier less competitive keywords and long-tail keywords to start getting your website ranked on Google’s first page. Once we have achieved this for a variety of keywords we start to target more competitive keywords and build up from there. Generally speaking, it takes 3-6 months to be ranked for a specific long-tail or short-tail keyword.

What is Link Building?

Link building is the process of acquiring hyperlinks from other websites to your own. A hyperlink (usually just called a link) is a way for users to navigate between pages on the internet. Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.

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