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4 Tips on How to Make Your Content Engaging

By June 17, 2019January 21st, 2021No Comments
4 Tips on How to Make Your Content Engaging

As with many online marketing platforms, content is king on social media. From a tweet about the weather to a video of your pizza fresh out of the oven, content can be anything to a vacation photo album or a 45-second video introducing your staff. Because the internet is saturated with hundreds of millions of users posting content every day, it takes a professional outlook and a planned approach to get your voice heard on social networks. That’s where we come in.

With years of experience successfully leveraging brands on social sites, we know that there definitely isn’t a one-size-fits-all approach to creating eye-catching content. That’s why our team of photographers, videographers and copywriters are committed to finding what people love about your brand and developing quality content to engage and grow your online audience.

A common practice for brands on social media is to post any content they can find, as often as they can. This approach leads to inconsistency. These businesses inevitably find themselves struggling to stay relevant as their audiences lose interest in a flood of content that is not engaging. At Ambitious Digital, we are devoted to delivering unique and compelling posts, timed and positioned to provide the most value to you and your following.

There are many ways to engage and grow your audience on social platforms – be it through photos, video, blog posts or other means – but breaking down what your content aims to provide is the key to developing an eager and loyal following. Below we have outlined a few key headings, which, if you focus correctly on, you may find really help to boost your online engagement.

Informative content

Aim to engage your audience by delivering interesting facts, data or other educational posts about your brand, on topics relevant to your business’s goals. A plumbing company presenting an infographic on the average time it takes them to complete a job would be an example of informative content.

Inspirational Posts

Inspirational posts can keep customers engaged, by lifting their spirits or giving them free advice in an area you may be an expert on. Share tips, quotes, and advice to help customers in their own journey — whether that be fitness, lifestyle, finances or motivation.

Promotional content

Make your customers feel special by showing you appreciate their patronage. This shows them there are benefits to staying loyal to your brand. An example of this would be a pizza company posting an image to social media offering discount coupons in exchange for signing up to their mailing list.

Personalise Your Posts

Between posts that inform and promote your business, almost all customers appreciate genuine, offhand interaction from brands on social media – this comes in the form of personal content, to humanise your company and make you seem approachable to new and existing customers. Ways to do this could include mentioning specific customers by name to show your appreciation of their time or commitment to the brand. It could be a series of videos telling a loyal follower’s story and how your products benefited them.

User-Generated Content (UGC) is a relevant part of this – for example, a camera brand could showcase creative photos and videos captured by customers using their products.


We decipher what your followers are interested in and what is important to them through our series of tests and calculations using our gathered analytics. We craft quality content solutions to support your brand’s unique identity and voice. Let the Ambitious digital team provide your business with a new tier of professional social media posts – we’ll give you the edge on the competition, and get your voice heard above the rest.

Book in a FREE 45-minute strategy session for your business today!