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Google Ad Audit Breakdown
Overall Campaign Peformance
- We will break down your current performance metrics and provide a performance grade on your account. This will show an overview of your whole account and which areas you need to improve.
- Being active in your account is the key to success. Our audit will show how many actions have been taken in the last 90 days and will compare this to competitors in your industry.
Quality Score Analyse
- Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. This is your account lifeline. The higher your quality score the more clicks you get at a cheaper rate compared to your competitors.
Ad Spend Wastage
- We will analyse any areas where your campaigns could be wasting valuable budget. Such as showing ads in incorrect locations, expensive keywords not converting or paying for irrelevant search term queries. Depending on how you structured your campaign will dictate areas which need optimisation.
Ad & Keyword Performance
- Are you adopting the new expanded text format?
- How many ads are you running per ad group?
- Overview of your best/average/worst-performing ads
- Long-tail keyword optimisation
Mobile Advertising Review
- How much of your overall budget goes to mobile, your impression rate and projected spending.
Impression Share Lost
- How much of the percentage of impressions are you acquiring compared to your competitors?
- How much you are losing out due to budget or ad ranking?
PPC Best Practices
- Network Targeting
- Language Targeting
- Modified Broad Match Keyword Type
- Negative Keywords
- Expanded Ad Extensions
- Expanded Text Ads
- Mobile Bid Adjustments
- Multiple text ads running per ad group
Conversion Tracking Check
- Are you tracking your conversions in your Google Ad campaigns? This is a major factor in being able to report on the data and if keywords are performing for you.
- Conversion examples such as email sign-ups, form submissions, phone calls etc
Landing Page Optmisation
- Are you running your current ads to targeted landing pages with unique offers?
- Comparison of landing pages between your competitors in your industry